Podcast

Build a show around the conversations you need.

A podcast gives you a reason to spend time with relevant guests. It also creates research, editing and follow-up work. Before planning a season, we need to know who you want to speak with and why the conversation would be worth their time.

Test the conversation first

Choose a narrow theme. Find guests with a direct connection to the buyer’s problem. An initial interview can happen without launching a public show.

Give the guest more than a recording slot

Good preparation, a thoughtful discussion and a useful finished asset make the invitation easier to understand. The interview is not a disguised sales call.

Keep the relationship work visible

Downloads tell us something about listening. Guest replies, introductions and qualified opportunities tell us something else. A small show can support useful relationships without a large public audience.

This is a possible route inside a broader distribution system, not a mandatory package. The 21-Day Signal X-Ray Sprint can answer whether this work belongs next.

Check whether this fits where you are now.

Bring the product, the current route and the question you need answered. We will say if the sprint is the right first step.

Fit call is free. The sprint is €750 for 21 days.