OwnedSignal research library

Insights for technical founders.

30 guides built around questions technical AI and SaaS founders ask about visibility, AI discovery and distribution.

Each answers one question near the top, cites its sources, and says where the evidence is weak.

Contents

§01Founder presence5 guides

Founder presence

What it means for a technical founder to be visible, and when it is worth the effort.

No. 01Start hereFounder presence · 5 min readWhat is founder presence? A working definition for B2B SaaSWhat is founder presence for a B2B SaaS company?No. 02Founder presence · 3 min readFounder visibility or company visibility: where should a B2B SaaS company invest first?Should a B2B SaaS company invest in founder visibility or company visibility?No. 03Founder presence · 3 min readShould technical founders post on LinkedIn?Should technical founders post on LinkedIn?No. 04Founder presence · 3 min readHow to publish as a founder without it becoming a second jobHow can a busy founder publish regularly without it becoming a second job?No. 05Founder presence · 3 min readHow technical founders can explain a complex product publicly without dumbing it downHow do technical founders explain a complex product publicly without dumbing it down?

§02AI discovery10 guides

AI discovery

How search engines and AI assistants find, describe and cite B2B SaaS companies.

No. 06Start hereAI discovery · 5 min readWhat AEO means for a B2B SaaS companyWhat does AEO mean for a B2B SaaS company?No. 07AI discovery · 8 min readHow a SaaS company gets mentioned in ChatGPT answersHow does a SaaS company get mentioned in ChatGPT answers?No. 08AI discovery · 5 min readHow to test whether ChatGPT, Perplexity and Gemini know your companyHow do you test whether ChatGPT, Perplexity and Gemini know your company?No. 09AI discovery · 3 min readHow AI assistants choose which sources to citeHow do AI assistants choose which sources to cite?No. 10AI discovery · 3 min readWhat kind of content AI assistants actually citeWhat kind of content do AI assistants actually cite?No. 11AI discovery · 3 min readHow to measure AI visibility without fooling yourselfHow should a B2B SaaS company measure AI visibility?No. 12AI discovery · 4 min readHow to make your company and founder clear to search engines and AI assistantsHow do you make a company and its founder clear to search engines and AI assistants?No. 13AI discovery · 3 min readDoes llms.txt help AI visibility?Does llms.txt help AI visibility?No. 24AI discovery · 9 min readWhy ChatGPT recommends some SaaS companies and ignores othersWhy does ChatGPT recommend my competitor and not us?No. 26AI discovery · 7 min readHow much does AI search visibility cost for B2B SaaS?How much does AI search visibility cost for B2B SaaS?

§03Organic distribution4 guides

Organic distribution

Channels a technical company can build and keep: newsletters, interviews, partners, search.

No. 14Start hereOrganic distribution · 3 min readOrganic distribution for technical B2B SaaS: what to build, and in what orderWhat does organic distribution look like for a technical B2B SaaS company?No. 15Organic distribution · 3 min readWhen a newsletter makes sense for a B2B SaaS founderWhen does a newsletter make sense for a B2B SaaS founder?No. 16Organic distribution · 3 min readWhen a podcast is worth it for a B2B SaaS companyWhen is a podcast worth it for a B2B SaaS company?No. 17Organic distribution · 3 min readHow partnerships work as a distribution channel for B2B SaaSHow do partnerships work as a distribution channel for B2B SaaS?

§04Founder media11 guides

Founder media

Turning interviews, sales calls and expertise into media that sounds like the founder.

No. 18Start hereFounder media · 3 min readHow to turn a founder interview into useful mediaHow do you turn a founder interview into useful content?No. 19Founder media · 3 min readWhy AI-generated founder content sounds generic, and how to use AI without that problemWhy does AI-generated founder content sound generic, and how do you use AI without that?No. 20Founder media · 3 min readHow to turn sales and customer calls into contentHow do you turn sales and customer conversations into content?No. 21Founder media · 7 min readHow much does founder video production cost for B2B SaaS?How much does founder video production cost for B2B SaaS?No. 22Founder media · 7 min readWhat does B2B SaaS podcast production actually include?What does B2B SaaS podcast production actually include?No. 23Founder media · 6 min readHow to turn one founder interview into videos, articles and content buyers can findHow do you turn one founder interview into videos, articles and content buyers can find?No. 25Founder media · 6 min readHow much does B2B podcast production cost?How much does B2B podcast production cost?No. 27Founder media · 6 min readIs YouTube worth it for B2B SaaS founders?Is YouTube worth it for B2B SaaS founders?No. 28Founder media · 8 min readHow much does technical founder content cost?How much does technical founder content cost?No. 29Founder media · 7 min readFounder ghostwriter vs agency vs in-house: which fits a technical founder?Should a technical founder hire a ghostwriter, an agency or an in-house writer?No. 30Founder media · 7 min readVideo podcast vs audio podcast for B2B SaaSShould a B2B SaaS podcast be video or audio?

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