Insights
GTM notes, Signal X-Rays, AEO research, audience quality, first-customer mechanisms, partnerships and owned distribution. Dates, author and limits stay on the page. This is not a content calendar.
Owned distribution
The three jobs inside OwnedSignal’s distribution work, and why AEO, SEO, articles and backlinks are tools rather than the offer.
ReadAEO research
Answer-first pages, entity clarity and prompt tests as research, not as a ranking product.
ReadAEO research
Same underlying pages. Different retrieval environments. One commercial starting point.
ReadAudience-quality analysis
Follower counts hide whether anyone in the room can buy, refer or only watch.
ReadFirst-customer mechanisms
Access, conversation and a small artifact beat a media brand you cannot maintain.
ReadSignal X-Rays
Observable evidence, interpretation and a proposed next test, kept in separate layers.
ReadArticles
The article is a working object, not a calendar slot.
ReadPartnerships
A working plan for pages, assets, partners and outreach that a founder can approve.
ReadThese pages predate the current 21-day sprint. Use them as channel notes. They are not the live offer.
Distribution cases
Earlier playbook on paid dependency. Read alongside the current 21-day sprint, not as the live offer.
Owned distribution
Decisions to make before recording.
Owned distribution
Treat the list as evidence, not as a vanity metric.
€750. One path. A diagnosis, a test and a next 30-day plan. Publishing is a later job when the evidence says so.