Entry offer
The 21-Day Signal X-Ray Sprint is a €750 diagnostic and practical first step for bootstrapped B2B SaaS founders. We focus on one distribution problem, examine the evidence, and create something useful to test.
€750 fixed fee · 21 days · no ongoing commitment
This is not three agencies. It is one 21-day engagement. You choose a path, or Alex diagnoses which one fits. We do not try to solve all three at once.
Path 1 · Cold start
You have a product. You may have a few customers. You do not have a useful audience yet, and you do not know where consistent qualified conversations will come from.
The 21 days work on
A clearer first working route, evidence from the market, and a next-step plan. Customers and revenue are not guaranteed.
Path 2 · Uncertain audience
You already have followers, subscribers, a network, customers, content or visibility. You do not know how much of that audience can buy, refer, partner, or only watch.
The 21 days work on
A clearer view of who in the audience can create commercial movement, and which owned route deserves more investment. Revenue is not guaranteed.
Path 3 · Distribution wall
You have a proven product, customers and some acquisition. Growth still depends too much on paid, outbound, referrals, founder effort or one channel.
The 21 days work on
A clearer distribution architecture and the first owned or compounding route to strengthen. Revenue is not guaranteed.
| Starting from zero or a low audience | Existing audience, unclear buyer value | Working business, fragile distribution | |
|---|---|---|---|
| Starting condition | Product, little or no useful audience | Audience or network exists, buyer value unclear | Customers exist, acquisition is fragile |
| Core question | Where will the next qualified conversation come from? | Who in this audience can create commercial movement? | What still works if we stop repeating acquisition work? |
| Price and time | Same offer for every path: €750, 21 days. | ||
Days 1–4
Intake, baseline, one constraint, one test, and success or stop criteria agreed. The clock starts when the agreed inputs arrive.
Days 5–10
Access, audience or dependency work, depending on the path. Prepare and launch the first approved test.
Days 11–17
Read the response, follow up where it is appropriate, and change one variable if the evidence supports it.
Days 18–21
Document results, delivery notes and the next 30-day distribution recommendation.
Research, drafts, supporting asset, reply review, midpoint and closing sessions, and a concise evidence report. Depending on the path this includes an access map, audience sample categories, or a dependency map, plus one focused test.
Product knowledge, agreed records, approvals within two business days, sending through your account, product answers, and sales. Plan a few hours for calls plus time for sending and buyer conversations.
Customers, revenue, rankings or AI recommendations. The fee buys useful diagnostic work and a practical next step. A full website, show, newsletter programme, paid campaign or technical overhaul is outside the sprint. If you do not approve or send, the test is reported as blocked, not as a failed channel.
One product, one buyer group and one distribution path for 21 days. We diagnose the starting condition, run a small real-world test on that path, and hand over the materials, evidence log and next 30-day plan. The sprint page lists the limits.
No. It is one 21-day engagement. You choose a path, or we diagnose which path fits: cold start, uncertain audience, or a working business with fragile distribution. We do not try to solve all three at once.
21 calendar days after the agreed inputs and access are available. We confirm the start date in writing. Missing inputs or delayed approvals can move the delivery date.
Your product link, the question you want answered, and relevant evidence you can share. That might include customer notes, an audience or CRM export, or the path taken by recent enquiries. You approve messages and send from your own account unless we agree otherwise.
No. A short test may produce a useful conversation, a clear objection or no reply. You receive the evidence, the asset and the next decision. Silence is recorded as silence, not as proof that the offer has no value.
Alex researches, drafts, prepares the asset and reviews replies. You bring product knowledge, approve within two business days, send through your account, handle product questions and close sales. Live buyer calls are founder-led.
No. Those are possible later assets inside a broader distribution system. We only recommend them when the evidence justifies the work and you can maintain it.
If access is still unproven, GTM / Distribution Ignition can continue focused tests. If a route is working, we can quote an Owned Distribution Build or a specific channel job. There is no automatic retainer and no assumed credit against later work.
The written quote confirms the amount payable and any applicable tax before you accept. Billing identity and VAT treatment are confirmed before payment.
We confirm fit, the path, the start date and the final tax treatment in writing before payment.
Fit call is free. The sprint is €750 for 21 days.