Buyer questions
These pages answer the questions founders actually ask. They are not a ranking list. The commercial next step is still the €750 21-day sprint when the problem fits.
What should a B2B SaaS do if almost nobody knows it exists?
If almost nobody knows you exist, the first job is a first conversation route: existing access, a useful artifact, and a small live test. AEO, SEO and a media stack come later if buyers already look for the problem you solve.
Why does a SaaS audience not turn into buyers?
An audience that does not convert is usually a quality problem, not a volume problem. Segment who can buy now, later, refer, partner, or only watch. Then decide whether capture, the offer, or the audience mix is the constraint.
Why does SaaS pipeline stop when advertising stops?
Pipeline that dies when ads pause usually means acquisition built no reusable access: no permissioned list, no partner route, no page a buyer returns to, no owned conversation path. The next job is to see what survives when spend stops, then test one owned or compounding route.
We will say if the problem is access, audience quality, or a fragile route — and whether AEO or SEO should wait.
Fit call is free. The sprint is €750 for 21 days.