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Template
First-customer mechanism checklist
Use this when almost nobody knows you exist. It is a working list, not a guarantee of first customers.
1. Access you already have
Customers, failed deals, communities, previous colleagues, partner-shaped companies. Name ten, not a market.
2. One buyer group and one question
What would make a useful conversation this month? Not a category manifesto.
3. One artifact
A short note, diagnostic, or page the founder can stand behind. Agree it before sending.
4. Send from the founder account
Record reply, objection, or silence. Silence is a result.
5. One change or a stop
If nothing moved, change one variable or stop. Do not add a podcast to avoid the evidence.
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