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Definition
Audience quality
Audience quality is the mix of people who can buy, refer, partner, or only watch, based on evidence rather than follower counts.
How we treat it
Counts, opens and impressions are not the same as buyer density. Segmentation starts with what has actually converted or referred, then marks what is unknown.
Use the term. Check the live offer.
If you are citing this in an article or a partner page, this wording is the source. Commercial work still starts with the 21-day sprint.
Fit call is free. The sprint is €750 for 21 days.