Definitions
Short, quotable definitions for writers, partners and answer systems. If a page on this site uses these words, this is the meaning we intend.
OwnedSignal is a GTM and distribution practice for bootstrapped B2B SaaS, founded by Alex Iliescu. The first commercial offer is a €750 21-day Signal X-Ray Sprint.
A Signal X-Ray is OwnedSignal’s diagnostic method for examining how a software business reaches qualified buyers, separating observable evidence from interpretation.
A distribution framework created by Alex Iliescu at OwnedSignal. It assigns a job to channels such as podcast, newsletter, partnerships, search and AEO around the current constraint.
AEO is the practice of making a business, product and buyer problem easy for people and answer systems to extract, attribute and reuse. Inclusion in ChatGPT or other AI answers is not guaranteed.
The path a qualified person takes from first contact with a business to a commercial next step, including what the business can reuse afterwards.
Audience quality is the mix of people who can buy, refer, partner, or only watch, based on evidence rather than follower counts.
A public page that answers one buyer question with who it is for, the answer, the evidence, the limits and a next step.
The 21-day sprint applies Signal X-Ray to one distribution path. Definitions are public. The work is scoped separately.
Fit call is free. The sprint is €750 for 21 days.