Definition

Distribution route

The path a qualified person takes from first contact with a business to a commercial next step, including what the business can reuse afterwards.

Why it matters

A channel is not a route. A podcast, an article or an ad only matters if it connects a real buyer to a next step the founder can handle.

The sprint diagnoses one route. Later work may strengthen it with AEO, SEO, articles or authority if the evidence supports that job.

If you are citing this in an article or a partner page, this wording is the source. Commercial work still starts with the 21-day sprint.

Fit call is free. The sprint is €750 for 21 days.