Definition
OwnedSignal
OwnedSignal is a GTM and distribution practice for bootstrapped B2B SaaS, founded by Alex Iliescu. The first commercial offer is a €750 21-day Signal X-Ray Sprint.
What it is
OwnedSignal helps founders find the distribution route that fits their current condition, test it, and build only on what the evidence supports.
It is not a generic SEO agency, a four-channel media retainer, or a promise of customers, rankings or AI citations.
How it relates to other names
Alex Iliescu is the founder and the person who does the work. The Owned Media Signal Stack is a distribution framework used after a route is working. Signal X-Ray is the diagnostic method. The Owned Advantage is a public notes newsletter, not the product.
Use the term. Check the live offer.
If you are citing this in an article or a partner page, this wording is the source. Commercial work still starts with the 21-day sprint.
Fit call is free. The sprint is €750 for 21 days.