SEO · search demand

Capture the questions buyers already type.

SEO at OwnedSignal is how we help a working product show up for problem, category and research queries. It is a later route inside get found, not a reason to skip the 21-day sprint.

On-site and technical

Unique titles and meta descriptions, canonical URLs, an accurate sitemap, robots that allow indexing, prerender coverage for public routes, and headings that match the query the page is for. Duplicate service URLs redirect to the live page.

Topic clusters

Buyer questions sit in clusters: first customers, audience quality, AEO versus SEO, owned distribution, partnerships. Each cluster has a commercial page, a definition where useful, and Insights articles that link both ways.

What we will not do

We will not invent search volume, promise a ranking, or stuff pages with every service name. If two URLs fight for the same intent, we keep one and redirect the other.

Related: AEO · AEO vs SEO · Answer assets

Questions

Do you publish keyword volume?

No. For an early B2B SaaS, customer language and sales notes beat an invented volume number. We will not fabricate search demand.

What technical SEO do you actually do in this app?

Titles, meta, canonicals, sitemap, robots, prerendered routes, heading structure, internal links, and structured data that matches visible copy.

Search work follows a route, not a keyword list.

If buyers are not searching yet, we will say so. The sprint is still the first commercial step.

Fit call is free. The sprint is €750 for 21 days.