Comparison
For a bootstrapped B2B SaaS, both jobs usually need the same public pages. The difference is the retrieval environment and the measurement. OwnedSignal does not sell one as a replacement for the other.
| SEO | AEO | |
|---|---|---|
| Job | Be found for typed problem and category queries, then earn a visit. | Be extractable when someone asks an answer system. A visit is optional. |
| Shared inputs | Crawlable HTML, one primary question per URL, evidence, limits, internal links, consistent entity names. | |
| Extra emphasis | Titles, intent match, technical crawl, internal cluster. | Organization/Person relationships, FAQ that matches visible text, prompt tests as a log. |
| What we will not claim | Invented search volume or guaranteed positions. | Guaranteed ChatGPT or AI citations. |
Longer notes: AEO vs SEO for a bootstrapped founder. Capability pages: AEO and SEO.
If they are not searching or asking yet, neither page is the first build. Start with the 21-day sprint.
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