Evidence

Keep the measurements in different columns.

This is a citation-ready page about how OwnedSignal treats evidence. It is not a statistics report. We do not publish invented search volume, typical AI-citation rates, or a month when owned media replaces paid ads.

Search impression

A page was eligible to be shown for a query. Not a visit and not a buyer.

Visit

Someone opened a page. We still do not know if they match the buyer.

AI or answer mention

A public tool described the business on a dated prompt. Observation only. Not a ranking we sell.

Qualified enquiry

A conversation the founder would take. The commercial event that matters.

Silence

A test produced no reply. Recorded as a result, not as proof the offer has no value.

Related: Signal X-Ray method · AEO · Authority

Questions

Do you publish case-study conversion rates?

Only when we have a sourced number and permission. This page does not invent averages for owned media, AEO or SEO.

Why keep these events separate?

Mixing them is how a mention becomes a pipeline claim. OwnedSignal keeps them in different columns.

Evidence first, then a build.

The 21-day sprint is how we collect the first dated log on your product.

Fit call is free. The sprint is €750 for 21 days.