Authority · relevant mentions
Backlinks and authority at OwnedSignal mean third-party pages, partnerships and citations that a buyer can verify. They support getting recommended. They are not a volume product and not a substitute for a first distribution route.
Original architecture. Easy to cite without selling a channel.
Named diagnostic with public vs paid rules.
Entity and term pages other writers can quote.
Comparison page with limits stated in public.
Current commercial offer. Link when the reader needs the starting point, not as a guest-post footer.
Problem/solution URLs other writers can cite without a pitch.
Usable checklists. Stronger than a guest-post footer.
A data page that refuses invented averages.
Examples: Bootstrapped founder letters, B2B GTM notes, independent SEO/AEO practitioners who already cite sources.
Angle: Offer a definition, a method page or a public X-Ray they can quote. Ask for a correction or an addition, not a link.
Examples: Founder shows about distribution, not generic marketing roundtables.
Angle: One story: a cold start, an unclear audience, or a fragile acquisition mix. Point to the sprint only if asked about working together.
Examples: Analytics, CRM, research tools, copy or design partners with the same buyer and a different job.
Angle: Propose a small overlap test. A reciprocal blog footer is a weak ask. A co-written answer asset is stronger.
Examples: LinkedIn, relevant software directories, conference speaker pages.
Angle: Keep entity fields consistent with the site: name, founder, offer, location of work, no invented team size.
Copy, then send from Alex’s account after approval. Do not mass-mail these.
Their article discusses AEO, owned media or GTM and is missing a distinction you have documented.
Hi {name},
I read {article title}. You separate {point they got right}. One distinction that may help your reader: {one sentence from our definition or method page}.
Here is the public page with the wording and limits: {url}
No need to link it if it does not help. If you do use it, the live offer on our side is a 21-day diagnostic, not a ranking package.
Alex Iliescu
OwnedSignalShared buyer, different job.
Hi {name},
We both work with bootstrapped B2B SaaS founders. You handle {their job}. I handle first-route distribution and, later, the discoverability work that the evidence supports.
Would you be open to a 20-minute overlap check? If there is a shared account or a shared objection, we can draft one joint asset or a 14-day introduction test. If not, we stop.
AlexThey interview operators, not vendors pitching retainers.
Hi {name},
I can do a 20-minute segment on one of: why audience size is not buyer density; how we write a Signal X-Ray without mixing facts and pitch; or what AEO can and cannot claim.
I will not use the slot to sell a stack. The current starting offer, if it comes up, is a €750 21-day sprint.
Alex Iliescu, OwnedSignal
{url to relevant insight}Another founder has a complementary guide.
Hi {name},
Your {resource} is the page I send people who ask about {topic}. I published {our page} for {our topic}, with sources and limits visible.
If it is useful to your readers, use it. If you want a reciprocal mention only when it is actually relevant, that is the only version I am interested in.
AlexRelated: Partnerships · Answer assets · Authority article
No. We do not recommend PBNs, sitewide paid links or guest-post packages sold as volume. Relevant mentions have to be something a reader can trust.
Not from this repo alone. Third-party publishing needs Alex’s accounts and approval. What we can ship here is the plan, the assets and the drafts.
If there is nothing worth citing, outreach will not fix it. The sprint can tell you whether a public asset is the next job.
Fit call is free. The sprint is €750 for 21 days.