The same five steps repeat every month in all three engagements. The engagement changes what gets built and where it goes.
Your role stays small and specific: interviews, approvals and a monthly review.
The founder, the company, the buyers, and what someone finds today when they look.
What I do
Review your profile, site, past media, sales material and competitors. Run a first search and AI discovery check. Research how your buyers talk about the problem.
What you do
A 90-minute kickoff conversation and access to what you can share.
Expertise, decisions, customer questions and product knowledge, taken from interviews and calls.
What I do
Prepare and run interviews. Follow up on general answers until there is an example. Log views, phrasing and claims in your voice file.
What you do
One interview a month, 60 to 90 minutes.
Founder media, pages that answer buyer questions, and the assets each engagement includes.
What I do
Write angle briefs, draft, check facts, produce visuals and pages. Nothing goes out without your approval.
What you do
Approve or correct drafts, about 20 to 40 minutes a week.
Put each piece where it can help: your network, search, AI answers, partners, sales conversations.
What I do
Schedule, prepare send lists, adapt pieces for other channels, draft partner outreach.
What you do
Publish or approve scheduling, send selected pieces from your own account.
Replies, buyer questions, sales use, and changes in search and AI answers.
What I do
Monthly review of what drew relevant responses and what did not. Re-run discovery checks. Adjust the next month.
What you do
A 30 to 45-minute review each month.
The five steps describe how each month runs.
The Owned Media Signal Stack describes what gets built over time: which layer comes first, and which ones wait until they have a job.
Earn permission to reach people again without paying a platform.
Reach audiences that already trust someone else.
Turn recorded conversations into relationships and reusable material.
Be found and described accurately when buyers research without you.
Make what the founder knows visible and checkable.
The first month is mostly listening and research.
Publishing starts once there is enough real material.
Before day 1
Fit call, written proposal with scope, dates, payment schedule and checkpoint terms.
Week 1
Access to your profile, site and the sources you choose to share. 90-minute kickoff interview.
Week 2
Positioning note and profile rewrite for your approval. First angle brief.
Week 3
First pieces approved. Discovery baseline or buyer research, depending on the engagement.
Day 21
Checkpoint. We review the direction together and decide whether to continue to full execution.
Week 4
Publishing begins on the agreed rhythm. First monthly review at day 30.
Every piece, page and profile change is approved by you first.
If a piece needs a view you have not expressed, I ask you. I do not make one up.
Technical claims are flagged for your review. External facts are cited.
Customer names, numbers and quotes are used only with their permission.
Drafts, recordings, research and the voice file belong to you.
Reviews say what moved, what did not, and what cannot be attributed.
Founder presence is measured by what can be observed and checked, with the limits stated.
Reach and follower counts are recorded as context. The review concentrates on whether the people you want to reach saw the work and responded to it.
Attribution is reported carefully. If a prospect mentions a piece, that is recorded as a mention. It is not claimed as the reason a deal closed unless you say it was.
For the founder whose expertise is real but barely visible. Over 90 days we turn what you know into a clear profile and a steady public record of your thinking that buyers can find and check.
€3,000 / 90 days
Choose this when
The founder knows the market well but very little of that knowledge is visible on their profile, and the first job is a credible, regular presence.
For the founder who also needs to be found. Buyers research the category through Google and AI assistants, and today they find little or the wrong account of your company. We fix both your presence and how you are discovered.
€4,200 / 90 days
Choose this when
Buyers research your category through Google and AI assistants, and your company is missing, vague or described wrongly when they do.
For the founder who wants organic routes the company keeps. Presence and discovery, plus one owned channel, partners and experiments, with the work tied to what buyers ask in real sales conversations.
€5,400 / 90 days
Choose this when
You want to depend less on paid and cold channels, and you are ready to build one organic route that reaches buyers repeatedly, with me close to sales.