Core service · SEO
Organic SEO for B2B SaaS companies
Traditional organic SEO for technical SaaS companies: a site Google can crawl and understand, and pages that match what buyers search for.
I check the technical basics, research buyer intent, read your Search Console data and improve the pages that should be bringing in buyers.
Who this is for.
- B2B SaaS companies whose buyers search Google before they shortlist
- Sites where informational articles get impressions but commercial pages do not
- Teams with Search Console data that nobody has had time to read properly
- Companies that need SEO done by someone who understands a technical product
The problem it solves.
Many SaaS sites rank for the wrong searches. Blog posts collect impressions for informational questions while the pages that explain the product, the use cases and the pricing barely appear.
Technical issues, such as duplicate pages, weak internal links or missing canonicals, can hold good pages back. They are often cheap to fix once someone finds them.
What the service covers.
Technical SEO
- Crawling and indexing checks
- Canonicals, redirects, sitemaps and duplicate pages
- Structured data, internal linking and page basics
- Fixes made with access, or written as tickets for your developer
Buyer-intent research
- Search demand for your category, use cases and alternatives
- Questions from sales calls and support, matched to searches
- A map of which page should answer which search
Search Console analysis
- Queries, pages, positions and click-through rates
- Searches landing on the wrong page
- Pages close to the first page that are worth improving
Content and commercial pages
- Improvements to existing articles and pages
- New pages for real buyer searches: use cases, comparisons, explanations
- Product and service pages that match commercial intent
Where SEO stops and AI search starts.
This page covers ranking in Google's organic results: technical health, search intent, content and commercial pages.
How ChatGPT, Perplexity, Gemini and Google's AI features describe and recommend your company is a related but different question. It is covered by AI Search Visibility. Much of the groundwork is shared, and most projects need some of both. The quote says which.
Choose SEO when the problem shows up in Search Console: pages not indexed, commercial searches landing on blog posts, rankings just off the first page. Choose AI Search Visibility when the problem shows up in AI answers: your company missing, described wrongly or confused with another.
How a project runs.
Access
Search Console, analytics and CMS access, or a developer contact.
Check
Technical review and Search Console analysis.
Research
Buyer-intent research and the page map, agreed with you.
Improve
Fixes and page work, starting with the highest priority.
Review
What changed in Search Console, read carefully, with what to do next.
What you receive.
- Technical SEO findings with priorities, or the fixes themselves
- Buyer-intent research and a page map
- Search Console review with specific recommendations
- The agreed number of new or improved pages
Each quote sets the number of pages, the depth of the technical review and whether I implement changes or hand them to your developer.
Not included.
- Guaranteed rankings or traffic
- Link buying or link schemes
- Bulk AI-generated pages
- A full site rebuild or redesign
- Paid search
Founder involvement
Usually 1 to 2 hours a month during a project
- A call on buyers and the questions they ask
- Access to Search Console and the site
- A technical accuracy check of new pages
Who does the work
Alex Iliescu, founder of OwnedSignal, does the research, interviews, recording direction, editing and writing. On a larger project a contractor may support part of the work; if so, the quote names them.
Pricing and how to hire me.
Scoped per project. You receive a fixed quote before committing.
- 01Book a 30-minute fit call and tell me what you need.
- 02You receive a written scope and a fixed quote. Nothing starts until you agree it.
- 03We set the dates, you share access and material, and the work begins.
Standalone project
Fixed quote
- A technical and Search Console review with a prioritized fix list
- Rewriting five commercial pages to match the searches buyers use
- A use-case and comparison page set for a product category
Try it first · 21 days
SEO & AI Search Visibility Sprint
€750 / 21 days
- A five-question search and AI discovery snapshot, dated and repeatable
- One agreed buyer-facing page improvement, or an implementation-ready draft
- A prioritized implementation plan for search and AI visibility
Over 90 days
Founder Presence + Discovery
€4,200 / 90 days
Founder Presence + Discovery combines search work, AI discovery and founder media in one fixed 90-day engagement.
Proof.
Questions about B2B SaaS SEO.
Can you guarantee rankings?
No. Nobody outside Google controls rankings. I can fix what holds pages back, build pages that match real searches and report honestly on what changed in Search Console.
Do you need access to our site?
Search Console access is the most useful starting point. For changes, either CMS access or a developer who can publish. Without access, I write implementation-ready tickets and drafts.
How long before results show?
Technical fixes can show within weeks. New pages usually take longer, and some searches take months. Search Console changes are read over enough time to be meaningful.
Is this different from AI search visibility?
Yes, though they overlap. SEO is about Google's organic results. AI search visibility is about how assistants describe and recommend you. Clear, well-structured pages help both.
The fit call · 30 minutes
30 minutes. We look at what you need and what you already have.
Then I tell you whether a project, the Sprint or a 90-day engagement fits, and you get a fixed quote before committing.