Core service · Founder Content
Founder content and positioning for technical founders
Content that sounds like you because it comes from you: interviews, your calls and your material.
I work out what you should be known for, then write the profile, posts, articles and explanations that show it. You correct and approve.
Who this is for.
- Technical founders whose LinkedIn profile and published content say far less than they know
- Founders who tried posting, or hired a writer, and it stopped or sounded wrong
- Companies that need buyer-facing explanations of a technical product: what it does, when it fits, how it compares
- Founders who want a clear positioning before investing in video, SEO or distribution
The problem it solves.
A buyer looks you up before a call and finds a job title, a short bio and a few company reposts. None of it explains who you help or why your approach works.
Generic AI drafts and writers who do not understand the product produce content that is worse than silence. Technical buyers notice.
What the service covers.
Expertise extraction
- Prepared interviews that follow up until there is an example, a number or a decision
- Review of sales calls, decks and notes you can share
- A voice file: the phrases you use and reject, the claims you qualify
Positioning
- Founder positioning brief: who you help, what to be known for, what not to say
- Founder profile and bio for LinkedIn, your site and speaker pages
Content
- LinkedIn posts built from interviews
- Long-form articles and technical explainers
- Buyer-facing explanations: page sections, comparisons, answers to common objections
Editing and checks
- Technical claims flagged for your review
- External facts checked and cited
- Nothing published without your approval
How a project runs.
Research
Your buyers, your category and how competitors explain it.
Interview
A prepared conversation, 60 to 90 minutes, recorded and transcribed.
Position
A short brief we agree before anything is written for publication.
Write
Drafts from your words, with technical claims flagged for you.
Approve
You correct and approve. Every correction goes into the voice file.
What you receive.
- Founder positioning brief
- Rewritten founder profile and bio
- The agreed number of posts, articles or explanations
- Interview notes and a voice file you keep
Each quote sets the number of interviews, the pieces to be written and the revision rounds. There is no fixed posting quota and no unlimited writing.
Not included.
- Commenting, DMs or engagement on your behalf
- Content written without an interview or your material
- Full website copywriting
- Paid promotion
- Guaranteed followers, reach or leads
Founder involvement
Usually 2.5 to 3.5 hours a month during a project
- Interview: 60 to 90 minutes a month
- Approvals: about 20 to 30 minutes a week
- Material: whatever you can share, such as decks or call notes
Who does the work
Alex Iliescu, founder of OwnedSignal, does the research, interviews, recording direction, editing and writing. On a larger project a contractor may support part of the work; if so, the quote names them.
Pricing and how to hire me.
Scoped per project. You receive a fixed quote before committing.
- 01Book a 30-minute fit call and tell me what you need.
- 02You receive a written scope and a fixed quote. Nothing starts until you agree it.
- 03We set the dates, you share access and material, and the work begins.
Standalone project
Fixed quote
- A positioning brief and profile rewrite before a fundraise or launch
- A set of technical explainers for a product's main use cases
- Two months of LinkedIn posts from two interviews
Try it first · 21 days
Founder Content & Positioning Sprint
€750 / 21 days
- A founder positioning brief: who you help, what to be known for, what to avoid saying
- An improved founder profile and bio, ready for LinkedIn and your site
- One substantial content asset, up to about 1,500 words, such as a long-form article or a technical explainer
Over 90 days
Founder Presence
€3,000 / 90 days
For a steady public record over three months, the 90-day Founder Presence engagement covers this work at a fixed price.
Proof.
Questions about Founder Content & Positioning.
Is this ghostwriting?
Not in the usual sense. Everything starts from your interviews and material, and you approve every piece. The aim is to make your expertise visible, not to invent a persona.
Will it sound like me?
It should, and it gets closer with each round. Your corrections go into a voice file, so later drafts need fewer changes.
Do you use AI?
For research, transcription and checking drafts. Your views, examples and wording come from you.
Which channels do you write for?
Mostly LinkedIn, your website and long-form platforms such as Substack. The quote names the channels.
The fit call · 30 minutes
30 minutes. We look at what you need and what you already have.
Then I tell you whether a project, the Sprint or a 90-day engagement fits, and you get a fixed quote before committing.