Engagement 01 of 3 · 90 days
Founder Presence
For the founder whose expertise is real but barely visible.
Over 90 days we turn what you know into a clear profile and a steady public record of your thinking that buyers can find and check.
Who this is for.
Choose this when the founder knows the market well but very little of that knowledge is visible on their profile, and the first job is a credible, regular presence.
- Founder, CEO or technical cofounder of an AI or B2B SaaS company with paying customers or serious pilots
- You explain the product and the market well on calls, and your public profile shows almost none of it
- You have tried posting yourself, or a writer, and it stopped or sounded wrong
- You can give about 2 to 3 hours a month and approve drafts within 2 working days
Where things stand today.
Prospects, partners and hires look you up before a call. What they find is a job title, a few company reposts and maybe an old podcast appearance.
The knowledge exists. It sits in demos, sales calls, Slack threads and customer emails, where nobody outside the company can see it.
Posting yourself takes time you do not have, and generic drafts from a tool or a writer who does not understand the product are worse than silence.
What changes over 90 days.
- Your profile explains who you help and what you know, in your words.
- There is a steady record of specific, approved posts a buyer can read before a call.
- Your views, phrasing and claims are documented, so each month needs fewer corrections from you.
- You know which topics drew relevant replies and which did not, from 90 days of real data.
Which layers of the method this uses.
The base layer, built properly: expertise extraction, positioning, profile and founder media, with light distribution to the people who should see it. Everything later is built on this.
- 01Founder signalCore
- 02Search and AI discoveryNot in this engagement
- 03ConversationsNot in this engagement
- 04Borrowed reachNot in this engagement
- 05Owned audienceNot in this engagement
The 90 days, month by month.
Understand and extract
- Review your profile, past posts, talks, site and up to 5 internal sources you share
- 90-minute kickoff interview about your buyer, product decisions and market views
- One-page positioning note: who you help, what you want to be known for, what you will not say
- Profile rewrite: headline, About and Featured section
- First angle brief and the first 4 to 6 approved pieces
- Day 21 checkpoint: we decide together whether the direction fits before full execution
Publish and learn
- 60-minute extraction interview on new material: deals, objections, product changes
- About 6 approved pieces, with LinkedIn as the main channel
- Selected adaptations for X or Substack where your buyers read there
- Up to 2 simple visuals: a diagram, an annotated screenshot or a short data chart
- Monthly learning review: what drew relevant replies, what to stop
Refine and hand over
- Third extraction interview, steered by what the first 60 days showed
- About 6 more approved pieces, plus up to 2 visuals
- Profile refresh based on what buyers responded to
- Day 90 review: results, the voice file, and a recommendation for what comes next
Exact scope.
Positioning and profile
- Founder positioning note (1 page, revised once at day 60)
- LinkedIn headline, About section and Featured section
Extraction
- 3 interviews: 90 minutes at kickoff, then 60 minutes in months 2 and 3
- Founder voice and intelligence file, kept up to date and handed over at day 90
- Monthly research and angle brief based on your buyers and current market discussion
Founder media
- Up to 18 approved pieces over 90 days, mainly LinkedIn posts
- Selected X or Substack versions where useful, counted inside the 18
- Up to 4 lightweight visuals
- One revision round per piece
Distribution and learning
- A short monthly list of people or conversations a specific piece could help, which you send from your own account
- Monthly 30-minute learning review
Who does what.
Founder time
About 2 to 3 hours a month
- Interviews: 90 minutes in month 1, then 60 minutes a month
- Approvals: about 20 to 30 minutes a week
- Learning review: 30 minutes a month
What I do
- Research your company, buyers and the conversation around your category
- Prepare and run every interview
- Choose the angles and produce the work, from posts to profile copy
- Check technical claims and flag anything that needs your review
- Keep the voice file current and learn from every edit you make
- Prepare posts for scheduling and suggest who to send them to
What you do
- Attend the interviews
- Share relevant source material you are allowed to share
- Approve or correct drafts within 2 working days
- Publish from your own account, or give scheduling access
- Tell me when a piece comes up in a sales or partner conversation
What you receive.
- Founder positioning note
- Rewritten LinkedIn profile
- Up to 18 approved pieces of founder media
- Up to 4 visuals
- Founder voice and intelligence file
- 3 monthly learning reviews and a day 90 recommendation
Not included.
- Daily posting or a fixed posting quota
- Commenting, DMs or engagement on your behalf
- Video production
- Website, SEO or AI discovery work (see Presence + Discovery)
- Paid amplification or ads
- Guaranteed leads, followers or reach
Founder Presence
€3,000 / 90 days
About €1,000 a month, agreed as one fixed project.
The payment schedule and the day 21 checkpoint terms are set out in the written proposal before you commit. Applicable tax is confirmed in the proposal.
- Fixed scope, start and end dates
- Day 21 direction review before full execution
- Everything produced stays with you
- No automatic renewal
What clients say.
Alex is conscientious of the value he brings and humble about the results. Knowledgeable, flexible, and a genuine pleasure to work with.
The Salient Strategist
I'm so grateful I met Alex when I was launching. Without his help, I wouldn't have thought to use partnerships. They brought me my first 1K downloads, two leads already, and visibility that is going to carry my business into 2026.
Copy And
Alex went above and beyond what was expected because he truly believes in what you're building. Week by week he became a true partner. He will do whatever it takes to make your mission and podcast successful, because he did it for me.
Rebrand Your Life Podcast
Questions about Founder Presence.
Is this a content service?
No. The job is to make your expertise visible to the people who should find it. That starts with interviews, research on your buyers and positioning, and the published pieces are one output of that work. Every piece comes from your own material, and nothing goes out without your approval.
Why only LinkedIn as the main channel?
For most technical B2B founders it is the place prospects check first. If your buyers read on X, Substack or elsewhere, we adapt selected pieces there. A wider channel mix belongs in Presence + Distribution.
What happens if I am too busy to approve on time?
Drafts wait. I do not publish anything you have not approved. If approvals stall for more than 2 weeks, we pause and agree new dates rather than rushing work out.
Can I upgrade after starting?
Yes. If discovery or distribution becomes the obvious next problem, we can move to a larger engagement at the day 30 or day 60 review, with the scope written down first.