Core service · Organic Distribution
Organic content distribution for technical B2B SaaS
Most companies publish good material once and move on. Distribution is the work of getting it in front of the buyers it was made for, again and again, without paying for each view.
I find where your buyers read, watch and ask questions, then repackage and place your content there.
Who this is for.
- Companies with content, recordings or expertise that few buyers see
- Founders who rely on paid ads, cold outbound or their own network for every lead
- Teams publishing on LinkedIn or YouTube without a plan for reuse
- Companies that want partners and newsletters as long-term routes to buyers
The problem it solves.
A strong article or podcast appearance is shared once, gets a few likes and disappears. The buyers it was made for never see it.
Without distribution, more content just means more unseen content. Paid promotion stops working the day the budget stops.
What the service covers.
Research
- Where your buyers read, watch, listen and ask questions
- Review of the content you already have
Channels
- Search-led distribution: content mapped to what buyers search
- LinkedIn and founder media
- YouTube
- Newsletters, your own or other people's
Repurposing
- One source turned into posts, clips, pages and emails
- Packaging for each channel's format
Partnerships and audience
- Partner research and outreach drafts, sent by you
- Co-created content where a partner agrees
- Capture points so the audience you reach stays reachable
How a project runs.
Review
What content exists and where it has been published so far.
Research
Where your buyers spend time and who already has their trust.
Plan
A small number of channels, chosen on evidence.
Package
Existing content repackaged for each channel.
Place and learn
Published or sent, then reviewed: what reached the right people.
What you receive.
- Distribution diagnosis and channel plan
- Repurposed asset packages, as quoted
- Partner shortlist and outreach drafts
- A simple record of what was placed where and what came back
Each quote sets the channels, the number of asset packages and the partner work included. It does not promise placements that depend on third parties.
Not included.
- Paid ads or paid creator promotion
- Cold outbound at volume
- Engagement pods, bought followers or similar tactics
- Guaranteed reach, leads or partner placements
- Ongoing community management
Founder involvement
Usually 1 to 2 hours a month during a project
- A call on buyers and channels
- Approval of packaged pieces
- Partner outreach sent from your own account
Who does the work
Alex Iliescu, founder of OwnedSignal, does the research, interviews, recording direction, editing and writing. On a larger project a contractor may support part of the work; if so, the quote names them.
Pricing and how to hire me.
Scoped per project. You receive a fixed quote before committing.
- 01Book a 30-minute fit call and tell me what you need.
- 02You receive a written scope and a fixed quote. Nothing starts until you agree it.
- 03We set the dates, you share access and material, and the work begins.
Standalone project
Fixed quote
- Turning a year of podcast appearances into a library of clips and posts
- A partner shortlist with outreach drafts and one co-created piece
- A distribution plan and first three packages for a new YouTube channel
Try it first · 21 days
Organic Distribution Sprint
€750 / 21 days
- A focused distribution diagnosis: what you have, where it can go, what is missing
- A prioritized, channel-specific distribution plan
- One distribution-ready asset package: one existing piece adapted for up to three channels
Over 90 days
Founder Presence + Distribution
€5,400 / 90 days
Founder Presence + Distribution builds one owned route, partners and experiments over a fixed 90 days.
What clients say.
I'm so grateful I met Alex when I was launching. Without his help, I wouldn't have thought to use partnerships. They brought me my first 1K downloads, two leads already, and visibility that is going to carry my business into 2026.
Copy And
Questions about Organic Content Distribution.
Who sends the partner outreach?
You do, from your own account. I research the partners and write the drafts. Relationships last longer when they come from the founder.
Do you post on our behalf?
With scheduling access I can prepare and schedule posts you have approved. I do not comment or send DMs as you.
Do we need new content first?
Usually not. Most companies have more usable material than they think: recordings, articles, decks and sales answers.
Can you guarantee leads?
No. Distribution makes it more likely the right people see the work. I report on what can be observed, such as replies, mentions in sales conversations and partner responses.
The fit call · 30 minutes
30 minutes. We look at what you need and what you already have.
Then I tell you whether a project, the Sprint or a 90-day engagement fits, and you get a fixed quote before committing.