Engagement 03 of 3 · 90 days
Founder Presence + Distribution
For the founder who wants organic routes the company keeps.
Presence and discovery, plus one owned channel, partners and experiments, with the work tied to what buyers ask in real sales conversations.
Who this is for.
Choose this when you want to depend less on paid and cold channels, and you are ready to build one organic route that reaches buyers repeatedly, with me close to sales.
- A technical AI or B2B SaaS company with a working sales motion and a founder still close to customers
- Growth relies heavily on paid, outbound or the founder's personal effort
- You want organic routes you keep: an audience, partner relationships and pages that continue to be found
- A founder or sales lead who can join a monthly commercial review
Where things stand today.
Most of your pipeline comes from channels you rent or push: ads, cold outbound, events, the founder's own network. When the effort stops, the flow stops.
Good material is produced once and never reused. A podcast appearance, a customer insight or a strong post is not turned into anything that reaches buyers again.
Media and sales run separately, so nobody knows which pieces help in real conversations.
What changes over 90 days.
- A clear picture of how your buyers research and decide, based on calls and interviews rather than assumptions.
- Founder media and discovery pages built around those buyer questions.
- One owned channel running: a newsletter or a recorded interview format, chosen from evidence.
- A short list of partners with a first piece of partner content where agreed.
- A way to capture and keep the audience you reach.
- A monthly view of which pieces sales used and what buyers asked.
Which layers of the method this uses.
The widest use of the stack: the base layer, a lighter discovery layer, partners, and one owned route chosen at day 30, either a recorded conversation series or a newsletter with capture on your site.
- 01Founder signalCore
- 02Search and AI discoveryIncluded
- 03ConversationsChosen at day 30
- 04Borrowed reachIncluded
- 05Owned audienceChosen at day 30
The 90 days, month by month.
Research and choose the route
- Kickoff interview, profile rewrite and positioning note
- Buyer research: up to 5 customer or prospect calls reviewed with consent, plus competitor explanations
- Discovery baseline across ChatGPT, Perplexity, Gemini and Google AI features
- Distribution audit: where current pipeline comes from and what would continue without paid effort
- Decision on the owned channel (newsletter or interview series) and a partner long list
- Day 21 checkpoint before full execution
Build the system
- Second interview, or the first recorded conversation if we chose the interview format
- First newsletter issue, or the first long-form interview with up to 3 clips
- First 2 evidence-backed discovery pages
- Capture point on your site connected to your email tool
- Outreach drafts to up to 5 partners
- Reuse plan: each interview mapped to posts, pages, sales notes and the owned channel
- First monthly commercial review
Run, test and review
- Third interview or recording
- Further newsletter issues (up to 3 in total) or a second interview asset
- Third discovery page and internal linking
- One partner content piece where a partner agrees
- 2 distribution experiments with a written hypothesis and result
- Day 90 re-check and commercial review: what to keep, change or stop
Exact scope.
Research
- Deeper buyer research: up to 5 calls or interviews reviewed with consent
- Competitor and category explanation review
- Distribution audit of current sources of pipeline
Founder media and content intelligence
- 3 interviews or recorded conversations
- Up to 12 approved founder pieces, built from research
- Founder and company content intelligence file: topics, phrasing, buyer questions, what got used
- Sales-ready versions of the strongest pieces
Discovery
- AI and search discovery baseline and day 90 re-check
- Up to 3 evidence-backed pages on your site
Owned distribution (one route, chosen at day 30)
- Newsletter: strategy, setup advice and up to 3 issues produced, or
- Interview format: up to 2 recorded conversations, each turned into a long-form asset and up to 3 clips
- Capture point and signup path on your site
Partnerships and experiments
- Partner long list of up to 15 candidates with reasons
- Outreach drafts for up to 5, sent by you
- One partner content piece where agreed
- 2 documented distribution experiments
Commercial review
- Monthly 45-minute review with the founder or sales lead
Who does what.
Founder time
About 4 hours a month
- Interviews or recordings: 60 to 90 minutes a month
- Approvals: about 30 to 40 minutes a week
- Commercial review: 45 minutes a month
What I do
- Lead the research and the distribution decisions
- Interview, write, edit and produce the founder media and pages
- Plan and produce the newsletter issues or interview assets
- Research partners and draft outreach
- Design and report the 2 experiments
- Run the monthly commercial review and keep the intelligence file
What you do
- Join interviews and recordings, and approve within 2 working days
- Give access to call recordings or notes where consent allows
- Provide an email tool for the newsletter or capture point, or agree one
- Send partner outreach from your own account
- Bring a sales view to the monthly review
What you receive.
- Buyer research summary and distribution audit
- Up to 12 approved founder pieces
- Up to 3 discovery pages, baseline and re-check
- Up to 3 newsletter issues, or up to 2 interview assets with clips
- Capture point on your site
- Partner list, outreach drafts and one partner piece where agreed
- 2 experiment reports
- Content intelligence file and 3 commercial reviews
Not included.
- Unlimited formats or channels: one owned route is built in this engagement
- Paid ads or paid creator promotion
- Full podcast production, guest booking or studio filming
- Weekly newsletter production beyond the 3 issues
- Cold outbound at volume, CRM operation or sales calls
- Guaranteed leads, revenue, rankings or AI citations
Founder Presence + Distribution
€5,400 / 90 days
About €1,800 a month, agreed as one fixed project.
The payment schedule and the day 21 checkpoint terms are set out in the written proposal before you commit. Applicable tax is confirmed in the proposal.
- Fixed scope, start and end dates
- Day 21 direction review before full execution
- Everything produced stays with you
- No automatic renewal
What clients say.
Alex is conscientious of the value he brings and humble about the results. Knowledgeable, flexible, and a genuine pleasure to work with.
The Salient Strategist
I'm so grateful I met Alex when I was launching. Without his help, I wouldn't have thought to use partnerships. They brought me my first 1K downloads, two leads already, and visibility that is going to carry my business into 2026.
Copy And
Alex went above and beyond what was expected because he truly believes in what you're building. Week by week he became a true partner. He will do whatever it takes to make your mission and podcast successful, because he did it for me.
Rebrand Your Life Podcast
Questions about Founder Presence + Distribution.
Do I need both a newsletter and a podcast?
No, and this engagement builds only one owned route. We choose it at day 30 from your buyers' habits, your material and the time you can give. A newsletter suits founders who write or think well in text. An interview format suits founders who speak better than they write.
How do you connect media to sales?
In the monthly commercial review we go through which pieces sales sent, which ones prospects mentioned and which buyer questions came up. That shapes the next month's topics. I do not claim a piece caused a deal unless you tell me it did.
Who sends the partner outreach?
You do, from your own account. I research the partners and write the drafts. Partner relationships last longer when they come from the founder.
Is this an outsourced marketing department?
No. It is one 90-day project with a fixed scope, done by me directly. If your team has a marketer, I work with them and hand over everything so they can continue.